Shaanxi Guyuan Agricultural Technology Co., Ltd
was established in 2015 and is headquartered in Yanta District, Xi'an City, Shaanxi Province, China. The company's brand, "Da Gu Yuan," is an agricultural enterprise specializing in the production and sales of healthy food products.
Our product portfolio consists of six major categories:
- Nourishing Mountain Delicacies
- Coarse Grain Health Foods
- Nutritional Snacks
- Family Meal Ingredients
- Medicinal & Food Homologous Products
- Premium Staple Grains
As an agricultural company guided by the core value of "Dedicated to Agriculture · Grounded in Pragmatism · Rooted in the Heart," our mission is to provide people with healthy, delicious, safe, and trustworthy food. We uphold the corporate values of integrity, quality, responsibility, and innovation. In response to the national policy calls of the Belt and Road Initiative and Targeted Poverty Alleviation, we strive to serve society with higher standards, greater efficiency, and deeper humanistic care.
Shaanxi Guyuan Agricultural Technology Co., Ltd. ensures the purity of raw materials and excellent product quality through rigorous cultivation and processing procedures. Concurrently, we continuously enhance product quality and flavor profiles to meet the diverse needs of our consumers.
Since its inception, Shaanxi Guyuan Agricultural Technology Co., Ltd. has achieved significant growth and recognition. In 2018, we were honored with the title of Shaanxi Provincial Quality Brand Unit, a testament to the recognition of our product quality and service standards. Our customer base has expanded continuously, having provided premium products and services to over 5,000 corporate clients. Our business reach covers the entire nation, serving a workforce exceeding 50 million individuals. Currently, we are a renowned agricultural and sideline product processing enterprise within Shaanxi Province, with our products available in major supermarkets, online platforms, and various retail channels, earning the favor of consumers nationwide.
Shaanxi Guyuan Agricultural Technology Co., Ltd. has established stable, long-term supply partnerships with prominent organizations and corporations, including:
- Beijing Central Enterprise Agricultural Support Platform
- Shaanxi Provincial Federation of Trade Unions
- Jiangsu Provincial Federation of Trade Unions
- Guangdong Railway Bureau
- Lanzhou Railway Bureau
- Xi'an Mutual Aid Association Office
- Shaanxi Heavy Duty Automobile
- Shaanxi Grain and Oil Group
- Shaanxi Pharmaceutical Group
- Shaanxi University of Science and Technology
- Xi'an University of Science and Technology
We have cultivated friendly cooperative relationships with these esteemed institutions and enterprises, earning their trust and support.
These partners have provided high appraisals of our product quality, reliability, and service. The long-term nature of our collaborations is founded on our unwavering commitment to premium products and service excellence. We consistently deliver sustainable, healthy, and safe food services to our partners, fulfilling their needs with a one-stop solution. Furthermore, our products are distributed through a multi-channel sales network, encompassing both online e-commerce platforms and offline brick-and-mortar stores. We adhere to a customer-centric approach, offering personalized customization services to accommodate specific requirements and taste preferences.
Looking ahead, Shaanxi Guyuan Agricultural Technology Co., Ltd. will continue to uphold its philosophy of quality, innovation, and sustainable development. Our vision is to become a leading provider of healthy food products domestically and internationally, offering healthier, safer, and more sustainable food choices for global consumers. We will persist in strengthening team development, driving technological innovation and product optimization, and pursuing mutual growth alongside exceptional partners.
Shaanxi Guyuan Agricultural Technology Co., Ltd. remains steadfast in its focus on social responsibility and sustainable development. We are dedicated to promoting green agricultural practices, protecting the ecological environment, and increasing farmers' incomes and prosperity. We will actively engage in public welfare initiatives, supporting rural education, farmer training programs, and poverty alleviation projects, thereby contributing positively to society.
2015 — First Urban Experience Center Opens
Shaanxi Guyuan Agricultural Technology's first urban experience center was inaugurated. Aligned with the national "Belt and Road" Initiative, the center curated premium agricultural products from 26 regions along the Silk Road, encompassing 55 product categories. The quality of these offerings quickly garnered strong market acclaim and positive consumer feedback.
2018 — Establishment of Processing and Warehousing Logistics Base
Xi'an Guyuan Food Processing Co., Ltd. was established. This industrial facility, spanning a total construction area of approximately 20,000 square meters, integrates production, processing, warehousing, and logistics. The establishment of this processing plant fundamentally secured the quality control of the "Da Gu Yuan" brand series and significantly enhanced the efficiency of upstream and downstream industrial integration, enabling better service to our customers.
2019 — Comprehensive Regional Branch Expansion
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Xi'an Daguyuan Agricultural Technology Co., Ltd. was established, with a new terminal store opening in the Daxing New District.
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July 2019: Lanzhou Branch established, with a new terminal store opening in Chengguan District, Lanzhou.
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May 2020: Shaanxi Baoji Branch established, with a new terminal store opening in Jintai District.
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May 2021: Ruifeng Food City Guyuan Agricultural Specialty Center established.
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December 2021: Huancheng West Road terminal store opened.
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May 2022: Tongchuan Branch established, with a new terminal store opening in Tongchuan New District.
2020 — Full Engagement in the National Rural Revitalization Strategy
Guyuan Agriculture was approved for inclusion in the National Key Poverty Alleviation Agricultural and Sideline Products Catalogue (Ninth Batch) and was designated as a Rural Revitalization Specified Enterprise by the Xi'an High-tech Industries Development Zone Rural Revitalization Bureau. As of March 2023, approximately 100 individual Guyuan Agriculture products are listed for sale on the National 832 Platform (Sales Platform for Agricultural and Sideline Products from Poverty-Alleviated Regions). Concurrently, the company actively participates in collaborative initiatives including Jiangsu-Shaanxi Cooperation, targeted poverty alleviation in surrounding counties, the Shaanxi Provincial Federation of Trade Unions Assistance Platform, and the Shaanxi Provincial SME Service Center Platform.
2021 — Success in National Market Channel Development
Leveraging national rural revitalization policies, Guyuan Agriculture progressively expanded its distribution network, establishing sales channels in regions including Sichuan, Wuhan, Shenzhen, Shandong, Guangzhou, and Beijing. By February 2023, the company had participated in the Western China Sugar and Wine Fair, the Jiangsu-Shaanxi Cooperation Trade Expo, and the Shaanxi Premium Agricultural Products (Beijing) Production-Marketing Matchmaking Conference. These efforts have significantly amplified brand visibility and established long-term, effective collaborations with external distribution networks.
2022 — Active Development of Online Channels
Guyuan Agriculture established a wholly-owned subsidiary, Guyuan Yunji Supply Chain Co., Ltd., primarily focused on expanding online channel development. The company engaged in numerous influencer marketing campaigns and dedicated livestream sessions with prominent Key Opinion Leaders (KOLs) such as Crazy Little Brother Yang, Big Logo, Xiao Lu Ge, Che Xiao, and Xinxuan Dandan. Additionally, active partnerships were forged with renowned community service platforms including Xingsheng Youxuan, Meituan Youxuan, and Xiyu Meinong.
2023 — Focus on Core "Product + Service" Advantage
Following eight consecutive years of product and business exploration, the company established "Product + Service" as its core survival strategy in 2023. This entails a focus on quality and the establishment of industry standards in product development, alongside the creation of standardized procedures in market guidance, resource matching, solution customization, bid support, and after-sales service.
2024 — Pilot "Global Expansion" and Specialized B2B Procurement Service Agency
The company ventures into broader international markets to expand its customer base and scale of operations, while also developing specialized agency operation services for B-end centralized procurement platforms.
We insist on selecting the optimal crop varieties and sourcing geographical indication products, endowing our goods with inherent quality advantages right from the source. We are dedicated to providing customers with safe, healthy, and delicious agricultural products, forging market-tested premium quality from the wellspring of nature.
Our standards cover seven critical stages: Seed Selection, Cultivation, Harvesting, Storage & Transportation, Processing, Packaging, and Service. We enforce near-stringent quality control benchmarks to manage product integrity from the very beginning.
We empower group purchasing operations with high-standard quality control, providing corporate clients with agricultural solutions that excel in both quality and reputation.
Comprehensive solutions tailored to fully meet procurement and delivery requirements.
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Physical Delivery to Designated Location (Assisted Distribution)
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Punctual & Precise Delivery: Strict adherence to the procuring entity's specified schedule, ensuring goods are delivered accurately to the designated location to guarantee delivery efficiency.
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Professional On-Site Support: Equipped with a professional loading and unloading team providing free handling services. Dedicated service personnel are assigned to remain on-site to assist with goods distribution, thereby reducing the procuring party's labor costs.
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Flexible Fleet Capacity: Leveraging our privately-owned freight fleet, we offer ample transport capacity and flexible dispatching to fully accommodate delivery demands of varying scales and scenarios, ensuring efficient and worry-free fulfillment.
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Delivering a convenient and efficient cooperation experience.
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Voucher Model (Express Home Delivery)
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Nationwide Delivery Assurance: Through in-depth strategic partnerships with major logistics carriers, our distribution network spans cities, counties, and districts nationwide, ensuring efficient and precise delivery.
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Customized Service Upgrades: Supports exclusive card and voucher customization. Personalized solutions can be designed according to corporate requirements, fully demonstrating corporate care and brand warmth.
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Flexible Redemption Options: Provides both online order placement and telephone order channels to meet redemption needs in various scenarios and enhance procurement flexibility.
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Efficient Customer Service Support: A professional customer service team is in place to respond rapidly and resolve all types of client inquiries, ensuring a seamless cooperation process.
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Equipped with a professional customer service team, we assign a designated liaison to each procuring entity, providing 7×24-hour round-the-clock response service.
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We guarantee a full return and exchange policy for any quality issues arising from non-human factors, eliminating all post-purchase concerns.
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We continuously optimize service processes from the client's perspective, consistently refining the consumer experience to support efficient corporate procurement and worry-free cooperation.
Shaanxi Guyuan Agricultural Technology Co., Ltd. — Team Profile
Deep Cultivation Across the Chain · Pragmatic Innovation
The core team of Shaanxi Guyuan Agricultural Technology Co., Ltd. was assembled in 2015, with headquarters located in the Xi'an High-tech Industries Development Zone. As a technology-driven enterprise rooted in agricultural modernization and the Rural Revitalization Strategy, the team brings together professionals specializing in agricultural cultivation, food science, supply chain management, and brand operations. This multidisciplinary core group possesses a profound understanding of agricultural ecosystems, rigorous industrial quality control standards, and keen market insight. The diverse and complementary backgrounds of our team members provide robust intellectual support for the company's comprehensive, full-industry-chain layout.
Model-Driven Excellence: Connecting Production Areas with the Market
Guided by the founding principle of "Dedicated to Agriculture · Grounded in Pragmatism · Rooted in the Heart," the team has proactively established an industrialized operational model centered on "Planting Bases + Cooperatives + Supply Chain." The team penetrates deeply into China's premium geographical production zones, establishing standardized cultivation partnerships to control raw material quality from the source while simultaneously empowering farmers and increasing their incomes through technical support and contract farming. On the operational side, the team is committed to bridging the path from the field to the corporate dining table. By integrating warehousing, logistics, and sales networks, we effectively enhance the circulation efficiency and added value of agricultural products, creating a closed industrial loop with core competitiveness. This development pathway has been recognized as a demonstrative model for Rural Revitalization.
Lean Quality Control: Fortifying the Food Safety Line of Defense
Quality is the lifeline that the Guyuan team steadfastly upholds. The team has established a professional food safety management structure, implementing six critical quality control checkpoints across the entire process—from production and processing to storage and logistics. Adhering to a rigorous management system, the company has successfully obtained dual certification in ISO9001 Quality Management System and ISO22000 Food Safety Management System. With the mission of "Restoring the Authentic Taste of Food," the team meticulously selects premium geographical indication raw ingredients, ensuring that every product is quality-controlled and traceable for safety from source to destination. This provides professional health solutions for B-end corporate welfare customization and C-end household meal preparation.
Core Team Philosophy
Embracing the vision of "Pack Nature, Savor Life," this team consistently upholds the values of integrity, responsibility, and innovation. Under the leadership of company founder Ma Liang, the team centers its efforts on the proprietary brand "Da Gu Yuan." With deep roots in Northwest China and a national outlook, we not only serve the welfare procurement and canteen distribution needs of large enterprises and public institutions but also actively fulfill our social responsibilities. Looking ahead, the Guyuan team will continue to cultivate the fields of agricultural technology services and health foods. We are committed to becoming a leading comprehensive service provider of agricultural and sideline products in China, driving industrial upgrading through professional expertise, and creating shared success alongside our partners.
